Interview with Rowan Gibson

Purpose – The purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation. Design/methodology/approach – This briefing is prepared by an independent interviewer. Findings – Rowan Gibson teaches some of the world's largest and most successful organizations how to seize new growth opportunities, create new markets and even transform industries by recalibrating their whole organizational system around the paradigm of innovation.. Originality/value – The interview provides insights into how to build and sustain a company‐wide innovation capability.