Intransitivity of consumer preferences for privacy
Geoff Tomaino, Klaus Wertenbroch, and Daniel J. Walters
| Year of publication: |
2023
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| Authors: | Tomaino, Geoff ; Wertenbroch, Klaus ; Walters, Daniel J. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 3, p. 489-507
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| Subject: | behavioral economics | compatibility principle | consumer privacy | marketing automation | preference transitivity | privacy preferences | procedure invariance | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Präferenztheorie | Theory of preferences | Verhaltensökonomik | Behavioral economics | Konsumentenpräferenzen | Consumer preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221122994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294944