Intrapreneurship management : concepts, methods, and software for managing technological innovation in organizations

"The book starts with a simple, yet comprehensive, definition of innovation as an idea implemented with impact. Building on this definition, the book provides an integrated system analysis approach to Intrapreneurship Management by first examining the key elements of the innovation implementation process for an organization and the major participants in the process: Intrapreneur (Internal Idea Generator and Core Team), Internal Supporter, and Adopter. Since each participant is investing its time, money, effort, and other resources to the process to maximize its respective expected perceived value at acceptable expected perceived risk, Modern Portfolio Theory can be applied through this joint investment perspective to identify the innovation that is the combined optimal investment for implementation to achieve significant impact. The book then presents a holistic overview on future changes and major challenges to organizations in the 21st century. It follows with an integrated understanding of human needs and a unified approach to innovation marketing as the basis for Intrapreneurship Management in aligning the values of the major participants in their joint investment for innovation implementation. Following such new and unique perspective, understanding, and approach, the book develops a set of practical tools gleaned from in-depth analysis of successful case studies from a variety of organizations for not only motivating all innovation participants, but also specifically equipping employees with creative thinking skills and cultivating them through effective incentives and organizational culture to transform them into productive Intrapreneurs. All these developments further culminate into a customized and tested software IntrapreneurshipREADINESSnavigator (IRN) ? to assess innovation developments in a 21st century organization. The software itself represents the essence of a dynamic innovation culture by being flexible and agile using fulfillment measures from organizational, technology, and market perspectives to assess the readiness and risks of innovations developed in an organization. The IRN is a member of the READINESSnavigator family of software packages for innovation management that has already been successfully used for the assessment of over 150 innovation projects. Detailed description and access to IRN will be included with the book. The book will also present case studies of technological innovations within a variety of organizations. These organizations include not only several global corporations and a prominent research institute, but also many small to medium companies in semiconductor, artificial intelligence, communication equipment, precision machinery, and environmental technologies"--