Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Seungae Lee, Kathrynn R. Pounders
| Year of publication: |
January 2019
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|---|---|
| Authors: | Lee, Seungae ; Pounders, Kathrynn R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 99-112
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| Subject: | Intrinsic and extrinsic goal-framing | Message persuasiveness | Autonomous motivation | Self-construal | Advertising | Message strategy | Motivation | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Social Marketing | Social marketing | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.04.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947323