Intrinsic vs. image-related utility in social media : why do people Contribute content to Twitter?
Olivier Toubia; Andrew T. Stephen
| Year of publication: |
2013
|
|---|---|
| Authors: | Toubia, Olivier ; Stephen, Andrew T. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 3, p. 368-392
|
| Subject: | social media | field experiments | dynamic discrete choice models | Social Web | Social web | Diskrete Entscheidung | Discrete choice | Feldforschung | Field research | Experiment | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759906