Introducing the concept of wishful thinking in entrepreneurial marketing : a semantic analysis and research propositions
Pável Reyes-Mercado and Guillermo Jesús Larios Hernández
| Year of publication: |
2021
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| Authors: | Reyes-Mercado, Pável ; Larios Hernández, Guillermo Jesús |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-8135, ZDB-ID 2204295-7. - Vol. 14.2021, 3, p. 224-243
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| Subject: | wishful thinking | heuristics | biases | semantic analysis | entrepreneurial marketing | Entrepreneurship | Entrepreneurship approach | Semantisches Web | Semantic web | Marketing | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMCP.2021.118974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671188