Introducting customer blind spots : a cognitive approach on noncustomers
Karim Ben Slimane, Damien Chaney and Ababacar Mbengue
| Year of publication: |
2014
|
|---|---|
| Authors: | Ben Slimane, Karim ; Chaney, Damien ; Mbengue, Ababacar |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 2, p. 135-148
|
| Subject: | customer blind spots | noncustomers | cognitive inertia | barriers to consumption | customer identification | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359558