Introduction : advancing understanding of mobile applications in marketing
John Dinsmore, Kunal Swani, Kendall Goodrich, Umut Konus
| Alternative title: | Advancing understanding of mobile applications in marketing |
|---|---|
| Year of publication: |
2021
|
| Authors: | Dinsmore, John ; Swani, Kunal ; Goodrich, Kendall ; Konus, Umut |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 361-362
|
| Subject: | In-app purchases | Mobile applications | Mobile marketing | Special issue | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Mobile Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494323