Introduction: Analyzing accumulated knowledge and influencing the future
Naresh K. Malhotra
| Alternative title: | Analyzing accumulated knowledge and influencing the future |
|---|---|
| Year of publication: |
2013
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| Authors: | Malhotra, Naresh K. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 11-16
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| Subject: | USA | United States | Theorie | Theory | Wissen | Knowledge | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781367