Introduction : emerging market resilience : modern marketing strategies for a dynamic world
Dilip S. Mutum, Ezlika M. Ghazali, Soo Yeong Ewe, and Racheal Louis Vincent
| Alternative title: | Emerging market resilience |
|---|---|
| Year of publication: |
2024
|
| Authors: | Mutum, Dilip S. ; Ezlika Ghazali ; Soo Yeong Ewe ; Vincent, Racheal Louis |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 1-5
|
| Subject: | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Welt | World | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528063