Introduction of a second channel: Implications for pricing and profits
| Year of publication: |
2009
|
|---|---|
| Authors: | Huang, Wei ; Swaminathan, Jayashankar M. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 194.2009, 1, p. 258-279
|