Introduction: special issue on examining marketing's unintended consequences
| Year of publication: |
2004
|
|---|---|
| Authors: | Fry, Marie-Louise ; Polonsky, Michael |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 11, p. 1209-1210
|
| Publisher: |
Elsevier |