Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
| Year of publication: |
1996
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|---|---|
| Authors: | Jolibert, Alain J.P. ; Peterson, Robert A. ; Strazzieri, Alain |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 2, p. 85-86
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