Introduction to B2C strategies and models
Steve Elliot
| Year of publication: |
2002
|
|---|---|
| Authors: | Elliot, Steve |
| Published in: |
Electronic commerce : B2C strategies and models. - Chichester : John Wiley & Sons, ISBN 0-471-48705-8. - 2002, p. 1-17
|
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Strategisches Management | Strategic management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001745117