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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen, (2019)
Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Alaniz, Teresa, (2024)
An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron, (2024)
The concept design team
Keinonen, Turkka, (2006)
Product concept design : a review of the conceptual design of products in industry
STRATEGY - Design in Business: Views from the Nucleus and the Periphery - In companies for which design lives in the nucleus, it is second nature to use design as an essential component to their larger strategies. Companies whose design function is just as competent but for which design remains more on the periphery present a more difficult problem. That doesn't mean that design doesn't or can't ...
Keinonen, Turkka, (2008)