Introduction to marketing communication : an integrated approach
John Burnett ; Sandra Moriarty
| Year of publication: |
1998
|
|---|---|
| Authors: | Burnett, John ; Moriarty, Sandra E. |
| Publisher: |
Upper Saddle River, NJ : Prentice-Hall |
| Subject: | Marketing | Kommunikations-Mix | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | Getr. Zählung : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-269085-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004343049