Introduction to marketing
Carl McDaniel ; Charles W. Lamb ; Joseph F. Hair
| Year of publication: |
2008 ; 9. ed., internat. student ed.
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|---|---|
| Authors: | McDaniel, Carl D. ; Lamb, Charles W. ; Hair, Joseph F. |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 671 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-54401-4 ; 978-0-324-54401-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004886582