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The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R., (2010)
Brand attachment : constructs, consequences, and causes
Park, Choong Whan, (2008)
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability
Priester, Joseph R., (2004)