Introduction to service-dominant logic : from propositions to practice
David Ballantyne; John Williams; Robert Aitken
| Alternative title: | Service-dominant logic : from propositions to practice |
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| Year of publication: |
2011
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| Authors: | Ballantyne, David ; Williamson, John ; Aitken, Robert |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 179-180
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| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008934080