Introduction to the special issue : business value creation enabled by social technology
Year of publication: |
2013
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Authors: | Lang, Karl R. ; Li, Ting |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 2, p. 5-10
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Subject: | business value | co-creation | consumer participation | empirical research | social commerce | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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