Introduction to the special issue on advancing research methods in marketing : editorial
Year of publication: |
2013
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Authors: | Kim, Donghoon ; Li, Xiang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1243-1244
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Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method | 2010 |
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