Introduction to the special issue on B2B research
Sandy Jap; Dave Reibstein
| Alternative title: | B2B research |
|---|---|
| Year of publication: |
2010
|
| Authors: | Jap, Sandy D. ; Reibstein, Dave |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 207-209
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Bibliometrie | Bibliometrics | Verkaufspersonal | Salespeople | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003998106