Introduction to the special issue on consumer identities
Luk Warlop; Stefano Puntoni
| Alternative title: | Special issue on consumer identities |
|---|---|
| Year of publication: |
2012
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| Authors: | Warlop, Luk ; Puntoni, Stefano |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 307-309
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| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684925