Introduction to the special issue on marketing within the enterprise and beyond
Praddep K. Chintagunta; Preyas S. Desai
| Year of publication: |
2011
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|---|---|
| Authors: | Chintagunta, Praddep K. ; Desai, Preyas S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 9, p. 1511
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313063