//-->
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen, (1996)
The econometrics of individual risk : credit, insurance, and marketing
Gourieroux, Christian, (2007)
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla, (2003)
Special issue: New econometric models in marketing
Chintagunta, Pradeep K., (2009)
Estimating dynamic effects of promotions on brand choice
Paap, Richard, (1999)
On trends and constants in periodic autoregressions