Introduction to the special issue on the emergence and impact of user-generated content
Peter S. Fader; Russell S. Winer
| Year of publication: |
2012
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|---|---|
| Authors: | Fader, Peter ; Winer, Russell S. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 369-371
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| Subject: | user-generated content | Kundenintegration | Customer integration | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562973