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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
RĂ¼dell, Monique, (1993)
The role of affect in personal selling and sales management
Erevelles, Sunil, (2013)
Special issue: The role of affect in personal selling and sales management
(2013)
Dynamic capability and open-source strategy in the age of digital transformation
Fukawa, Nobuyuki, (2021)
The Role of Affect in Marketing
Erevelles, Sunil, (1998)
The universality of the signal theory for products and services
Erevelles, Sunil, (2001)