Introduction to the special issue: Sustainability as megatrend II
Andrea Prothero and Pierre McDonagh
| Alternative title: | Sustainability as megatrend II |
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| Year of publication: |
2015
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| Authors: | Prothero, Andrea ; McDonagh, Pierre |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 1, p. 7-10
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| Subject: | sustainability | macromarketing | sustainable consumption | sufficiency | water resources | slow food | slow fashion | green narcissists | consumer resistance | anti-consumption | Nachhaltige Entwicklung | Sustainable development | Konsumentenverhalten | Consumer behaviour | Nachhaltiger Konsum | Sustainable consumption | Mode | Fashion | Wasserversorgung | Water supply | Konsumentenboykott | Consumer boycott | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability | Wasser | Water | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504599