Introduction to the special section on interpretive consumer research
Nick Lee; Susan Dobscha
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Nick ; Dobscha, Susan |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 809-812
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| Subject: | Interpretive consumer research | Paradigms | Qualitative methods | Consumer culture theory | Transformative consumer research | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Marketingtheorie | Marketing theory | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388921