Introspection as critical marketing thought, critical marketing thought as introspection
Stephen J. Gould
| Year of publication: |
2008
|
|---|---|
| Authors: | Gould, Stephen J. |
| Published in: |
Critical marketing : issues in contemporary marketing. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51200-5. - 2008, p. 311-327
|
| Subject: | Marketingtheorie | Marketing theory | Kritik | Criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674501