Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau and Sela Sar
| Year of publication: |
2022
|
|---|---|
| Authors: | Ham, Chang-Dae ; Ryu, Sann ; Lee, Joonghwa ; Chaung, Un-Chae ; Buteau, Emily ; Sar, Sela |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2021.1944934 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821766