Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau and Sela Sar
| Year of publication: |
2022
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|---|---|
| Authors: | Ham, Chang-Dae ; Ryu, Sann ; Lee, Joonghwa ; Chaung, Un-Chae ; Buteau, Emily ; Sar, Sela |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 43.2022, 1, p. 68-89
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2021.1944934 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821766