Investigating a comparative evaluation approach in explaining loyalty
Year of publication: |
2017
|
---|---|
Authors: | Jaiswal, Anand Kumar ; Lemmink, Jos |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 7, p. 937-954
|
Subject: | Value | Service quality | Customer satisfaction | Attitudinal loyalty | Comparative evaluation | Relative attitude | Dienstleistungsqualität | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Bewertung | Evaluation |
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