Investigating antecedents of consumers' video-sharing behaviour on social media
Sehwan Oh, Hyunmi Beak, Joong-Ho Ahn
| Year of publication: |
2017
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|---|---|
| Authors: | Oh, Sehwan ; Baek, Hyunmi ; Ahn, Joong-Ho |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 2, p. 83-102
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| Subject: | viedeo | video-sharing social media | engagement | viewer engagement | video content | hedonic | utilitarian | antecedents of video-sharing behaviour | video-sharing behaviour | YouTube | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741632