Investigating antecedents of customer relationship management using interval type-2 fuzzy FMEA approach
Mohammad Hossein Azadi, Khaled Nawaser, Ali Vafaei-Zadeh, Seyed Najmodin Mousavi, Razieh Bagherzadeh Khodashahri, Haniruzila Hanifah
| Year of publication: |
2024
|
|---|---|
| Authors: | Azadi, Mohammad Hossein ; Nawaser, Khaled ; Vafaei-Zadeh, Ali ; Mousavi, Seyed Najmodin ; Khodashahri, Razieh Bagherzadeh ; Haniruzila Hanifah |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 34.2024, 2, p. 139-165
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| Subject: | AHP | antecedents of CRM | customer relationship management | failure mode and effects analysis | FMEA | TOPSIS | type-2 fuzzy | type-2 fuzzy analytic hierarchy process | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2024.138959 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015062910