Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Constanza Bianchi; Steven Pike; Ian Lings
| Year of publication: |
2014
|
|---|---|
| Authors: | Bianchi, Constanza ; Pike, Steven ; Lings, Ian |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 42.2014, p. 215-223
|
| Subject: | South America | Argentina | Brazil | Chile | Consumer-based brand equity (CBBE) | Destination branding | Brasilien | Argentinien | Markenführung | Brand management | Markenimage | Brand image | Südamerika | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355145