Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Delia Vazquez, Jenny Cheung, Xiangran Wu
| Year of publication: |
2019
|
|---|---|
| Authors: | Vazquez, Delia ; Cheung, Jenny ; Wu, Xiangran |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 22.2019, 1, p. 53-73
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| Subject: | parasocial | fashion marketing | emotional engagement | TV characters emotional brand associations | fashion social media | Chinese consumers | Social Web | Social web | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | China | Emotion | Online-Marketing | Internet marketing | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2019.097389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011994954