Investigating Consumer Purchase Behavior in Related Technology Product Categories
| Year of publication: |
2010
|
|---|---|
| Authors: | Hartmann, Wesley R. ; Nair, Harikesh S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 2 (18.3.), p. 291-315
|