Investigating Customer Resistance to Change in Transaction Relationship with an Internet Vendor
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Hee‐Woong ; Gupta, Sumeet |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 4, p. 257-270
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