Investigating customer satisfaction, loyalty and web usability concerning the use of Word-of-Mouth as a means of referral among internet banking users in Malaysia
Tan Hui Lee and Noor Ismawati Jaafar
| Year of publication: |
2011
|
|---|---|
| Authors: | Tan Hui Lee ; Noor Ismawati Jaafar |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 2193365-0. - Vol. 5.2011, 4, p. 357-373
|
| Subject: | Electronic Banking | Electronic banking | Website | Benutzerfreundlichkeit | Usability | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380195