Investigating decision factors in mobile application purchase : a mixed-methods approach
Hee-Woong Kim, Atreyi Kankanhalli, Hyun-Lyung Lee
| Year of publication: |
September 2016
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|---|---|
| Authors: | Kim, Hee-Woong ; Kankanhalli, Atreyi ; Lee, Hyun-Lyung |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 6, p. 727-739
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| Subject: | Smartphone | Mobile App | Purchase intention | Mental accounting theory | Mixed methods | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.02.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576957