Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis
Bradley Wilson; Andrea Vocino; Stewart Adam; Jason Stella
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilson, B. Kemp ; Vocino, Andrea ; Adam, Stewart ; Stella, Jason |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 1, p. 23-38
|
| Subject: | Medienwirkung | Media effect | Mediennutzung | Media usage | Multivariate Analyse | Multivariate analysis | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905966