Investigating factors in implementation of electronic customer relationship management and its consequences in private hospitals in Isfahan city
Year of publication: |
2020
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Authors: | Seify, Mohsen ; Tabaeeian, Reihaneh Alsadat ; Khoshfetrat, Atefeh |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 3, p. 225-245
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Subject: | organisational culture | customer relationship management | CRM | customer satisfaction | private hospital | customer loyalty | Beziehungsmarketing | Relationship marketing | Krankenhaus | Hospital | Kundenzufriedenheit | Customer satisfaction | Unternehmenskultur | Corporate culture | Dienstleistungsqualität | Service quality |
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