Investigating firm strategies on offering consumer-customizable products
Zheyin (Jane) Gu; Giri K. Tayi
| Year of publication: |
2015
|
|---|---|
| Authors: | Gu, Zheyin ; Tayi, Giri Kumar |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 2, p. 456-468
|
| Subject: | consumer customization | consumer-customizable product | standardized product | IT products | game theory | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Standardisierung | Standardization | Produktivität | Productivity | Marketingmanagement | Marketing management | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296060