Investigating green marketing orientation practices among green small and medium enterprises

Jegatheesan Rajadurai, Abdul Rahman Zahari, Elinda Esa, Vathana Bathmanathan, Nur Afiqah Mohammad Ishak

Year of publication:	2021
Authors:	Jegatheesan Rajadurai ; Abdul Rahman Zahari ; Elinda Esa ; Bathmanathan, Vathana ; Mohammad Ishak, Nur Afiqah
Subject:	Green Marketing Orientation \| Customer Satisfaction \| Green Small and Medium Enterprises \| Building and Energy Sectors \| KMU \| SME \| Öko-Marketing \| Green marketing \| Umweltmanagement \| Environmental management \| Marketingmanagement \| Marketing management \| Kundenzufriedenheit \| Customer satisfaction \| Öko-Produkt \| Sustainable product \| Beziehungsmarketing \| Relationship marketing \| Nachhaltigkeit \| Sustainability

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.13106/jafeb.2021.vol8.no1.407 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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