Investigating Household Preferences for Kerbside Recycling Services in London: A Choice Experiment Approach

Recent developments in national and European Union waste management policy have prompted considerable interest into alternative waste management programmes, which could divert a portion of the municipal solid waste stream from landfills. One such alternative is recycling of household waste. This paper examines household preferences for kerbside recycling services and uses a stated preference choice experiment method to estimate households’ valuation of such services in monetary terms. Using a sample of 188 households in the London area, the empirical analysis yields estimates of the willingness to pay for the number of ‘dry’ materials collected, the collection of compost, textile collection and the frequency of collection.