Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Joseph Pancras, Xia Wang, Dipak K. Dey
| Year of publication: |
September 2016
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| Authors: | Pancras, Joseph ; Wang, Xia ; Dey, Dipak |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 537-552
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| Subject: | Targeted marketing | Customer stochasticity | Scale heterogeneity | Mixture models | Price discrimination | Bayesian estimation | Preisdifferenzierung | Bayes-Statistik | Bayesian inference | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Stochastischer Prozess | Stochastic process | Preismanagement | Pricing strategy |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9362-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537280