Investigating online shopping behavior of generation Z : an application of theory of consumption values
S.M. Sohel Rana and Sheikh Mohammad Fauzul Azim, Arifur Rahman Khan Arif, Mohammed Sohel Islam Sohel and Farhana Newaz Priya
| Year of publication: |
2024
|
|---|---|
| Authors: | Rana, S. M. Sohel ; Azim, Mohammad Fauzul ; Arif, Arifur Rahman Khan ; Sohel, Mohammed Sohel Islam ; Priya, Farhana Newaz |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 1, p. 17-37
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| Subject: | Consumption values | Generation Z and online shopping behavior | Shopping enjoyment | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-03-2023-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528460