Investigating Purchase Timing Behavior in Two Related Product Categories
| Year of publication: |
1998
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Haldar, Sudeep |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 1, p. 43-53
|