Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Abhishek Behl, Nirma Jayawardena, Achint Nigam, Vijay Pereira, Amit Shankar, Charles Jebarajakirthy
| Year of publication: |
2023
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|---|---|
| Authors: | Behl, Abhishek ; Jayawardena, Nirma Sadamali ; Nigam, Achint ; Pereira, Vijay ; Shankar, Amit ; Jebarajakirthy, Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-13
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| Subject: | COVID-19 | Resource orchestration theory | Qualitative analysis | Conceptual model | Mixed method | International marketing strategies | Coronavirus | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281062