Investigating sport fan attitudes toward tanking : the role of values-based connections
K. Damon Aiken, Ajay Sukhdial, Richard M. Campbell, Jr. and Aubrey Kent
| Year of publication: |
2020
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|---|---|
| Authors: | Aiken, K. Damon ; Sukhdial, Ajay ; Campbell, Richard M. <Jr.> ; Kent, Aubrey |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 4, p. 256-268
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| Subject: | tanking | fan attitudes | fan values | old-school values | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Meinung | Opinion | Soziale Werte | Social values | Profisport | Professional sports | Ballsport | Ball game | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.294.122020.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012486328